Search Engine Optimisation or SEO is a process of increasing your web site's visibility in web search engines (for example Google, Yahoo, MSN etc). Ideally your web site should appear on the first two pages of the search engine results for relevant keyword searches; studies show that most people never click past page two of search engine results.

How will Epitone optimise your site?

The first step in optimising a web site for search engines is to choose the right keywords. Our team will perform research to produce a list of keywords that are appropriate to your products or services.

High quality original content

Web pages need some pages of content to enable them to contain keywords at the right density. It is best for this content to be original because some search engines penalise web sites that duplicate content from other sites.

Web site structure

Correct structuring of a web page is essential to show search engines which parts of the content are most important.

Epitone can build your company a search engine friendly web site, or even re-structure your existing site to make sure it is properly indexed and ranked highly by the search engines.